Beyond The Sketch

Beyond the Sketch is a multi-channel campaign concept I developed to elevate and empower emerging fashion illustrators through immersive storytelling, innovative technology, and real-world industry engagement. Created in collaboration with Fida (Fashion Illustration Drawing Awards), the campaign aims to shift the perception of fashion illustration from a niche discipline into a respected and dynamic art form.

At the heart of the campaign is a live and digital fashion show, featuring animated illustrations from The Fible, Fida’s annual publication. The show is designed and executed by intern students from Kingston University, offering them valuable industry experience while inspiring their creative peers. The campaign is promoted through Behance livestreams, event posters across UK art universities, and a strategic partnership with London Fashion Week, enabling it to reach a global audience of creatives and fashion professionals.

The visual identity of Beyond the Sketch is modern, youthful, and vibrant; combining bold typography and a colourful palette with sleek design to reflect the energy and diversity of emerging artists. To sustain engagement, the campaign includes a monthly creative challenge on Behance, a podcast (Creative Pulse) spotlighting illustrators and industry trends, and a Discord server to nurture a connected creative community.

Through Beyond the Sketch, I explored cost-effective but high-impact ways to merge traditional art with digital platforms, creating new spaces for illustration to be seen, celebrated, and valued within the broader fashion industry.