Choros

Choros is an individual branding project I developed for JDO Raw, where I was tasked with creating a personal care brand inspired by an Olympic sport. I chose breakdancing for its dynamic energy, expressive movement, and connection to fashion and music culture. Drawing on the Greek roots of both the Olympics and the word "choros" (meaning dance), I designed a unisex eau de toilette in the form of a solid balm that doubles as a statement necklace, targeting both athletes and fashion-forward consumers. The fragrance combines fruity and floral notes to capture the fresh, bold, and creative essence of breakdance.

I developed all brand assets, including 3D product mockups, packaging, and marketing materials for both social media and out-of-home campaigns. To bring the concept to life, I created visuals for potential brand collaborations, such as a website feature with Pineapple Dance Studios and a breakdance flashmob billboard campaign. The design leaned into a vibrant, urban aesthetic, using bright colours, playful type, and bold visual elements to reflect the culture's energy.